Marketing Research Proposal

fizzing pouch fizzy cooler Potential harvesting Opportunity seek Proposal Although a very juicy industry, the fragile suck up drunkenness commercialise has had for bring outful innovation over the past few years, entering and expanding into time out categories to achieve profitable growth seems like the beside logical measurement to take. Healthy living is becoming to a greater completion prevalent in modern society, adults understand the effect of soft beverages add to obesity, childrenare therefore the target trade for soft drinks. fizzy Pop wants to re form the blot to include adults and children whilst promoting this wellness living, we therefore propose to create carbonated water in the popular soft drink flavours tapping into the fizzy water industry. practically like our current soft drink marketing efforts aimed at children through playgrounds, cartoon characters, toys, movies, television programmes and advertisements, these tools will be use to boost the popularity of new fizzy flavoured waters for children. On the differently hand, low calorie carbonated water drinks will be marketed to the adult sector. Research Questions: ? What is our market size? ? Who are our bear on competitors? ? What factors brush aside we identify that would trigger consumer purchase? ? How rout out fizzing Pop correct customer satisfaction which in go will improve loyalty?

? What is the best harm to shake for the new fruit offering? ? How arse we improve our fruit offering to customers in terms of service, delivery and healt h benefit guarantees? ? How should th! e market be segmented to optimally retaliate consumer needs? ? What can we do to persuade consumer to purchase our brand as unlike to competitor products? ? What reasons could there be for consumers rejecting Fizzy Pops product in favour of competitors? ? How can we increase sales in currentsegments? ? Which potential areas have non been analysed as possible market segments? Research Objectives:...If you want to get a full essay, severalise it on our website: BestEssayCheap.com

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