SUNRISE SENIOR LIVING (SRZ)....FIRM THAT'S NOT WORTHY INVESTMENT Research Paper

SUNRISE SENIOR LIVING (SRZ)....FIRM THAT'S NOT WORTHY INVESTMENT - Research Paper Example The company operates in a high competitive market in US where Assisted Living Concepts Inc and Brookdale Senior Living Inc are two major competitors of it. Financial ratio analysis has shown that company is not at all profitable in terms of major profitability ratios. Though it has quite good asset turnover but capital structure of the company is very much unstable. Liability holds 90% of the totals assets and 10 times more than equity capital. Therefore, it operates with a huge amount of debt which indicates high possibility of bankruptcy in near future. By projecting key financial parameters for next financial year, it is identified that net profit would remain negative in next financial year. Profitability of the company would also remain very much weak compared to its competitors. The company is also much behind in terms of market share, profitability and operating efficiency than its competitors. From, detailed analysis of the company in financial and non financial perspective, it can be recommend that currently the company is not investment worthy. Introduction This paper deal with detailed analysis of Sunrise Senior Living Corporation, a US based multinational senior care service organization. ... The company operates in healthcare industry and provides senior living services to the aged people. It operates through 300 locations in home country United States and also in Canada and United Kingdom. Sunrise offers independent living, Alzheimer’s care, assisted living and personal carte, short term stays and nursing and rehabilitative care. This healthcare organization specializes in assisted living for the old people along with Alzheimer’s care through skilled nursing. The company is listed in fortune 1000 company. Recently, Sunrise Senior Living Corporation has been acquired by the Health Care REIT. SSL was established in 1981 in Virginia by Paul and Terry at an aims of long term healthcare to look after the senior citizen of the society. This objective of the business was termed as assisted living. Within next few decades the company penetrated throughout the United States and expanded in United Kingdom as first foreign market. In 2001 the company expanded its for eign market into Canada. The company changed its name as Sunrise Senior Living from Sunrise Assisted Living in 2008. It closed down all centers in Germany in 2010. Currently, the company employees near about 31,000 employees to provide senior living services through healthcare centers in more than 300 retirement communities across the world. Industry overview and trend Sunrise Senior Living operates in healthcare sector and long term care industry. This industry has been growing in western countries like United Kingdom, United States and Canada. Increasing life expectancy among the people, falling of birth rate are the key drivers for growth of this industry. According to the