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Body Shop International: an exploration of incorporated neighborly responsibility Bryan Dennis division of Management, Pamplin College of Business, Virginia Tech, Blacksburg, Virginia, ground forces Christopher P. Neck Department of Management, Pamplin College of Business, Virginia Tech, Blacksburg, Virginia, USA Michael Goldsby Department of Management and Marketing, School of Business, University of Southern Indiana, Evansville, Indiana, USA Attempts to find out the following fountainhead: is Body Shop International a genially liable organization? This exploration includes a commentary of the concept of corporate affectionate responsibility and an investigation of few speci?c actions by Body Shop International to go steady whether or non these actions are in fact socially amenable in nature. In 1976, Anita Roddick founded Body Shop International (BSI), a inborn soap and lotions troupe, in Brighton, UK. Since then, the caller has expanded to close to 2,000 store s, with cc in the USA (Rosenthal, 1994). Anita Roddicks net expense is more(prenominal) than $250 million. With an annual income of $1.1 million, Anita is arguably the most ?nancially successful self-made scorn woman in the world (Entine, 1995a). From the beginning, the company focused on being socially responsible.

The companys mission lean describes their mission as to dedicate our care to the pursuit of social and environmental change (Body Shop Website, 1997). According to Bryan Weaver, a spokesman from the companys US home office, Early on in forming it, Anita wanted to establish a business that was social ly responsible. The instauration garment o! f the company is that she was able to have a business with morality (Rosenthal, 1994). She has successfully established herself and her company as leadership in the arena of social responsibility Anita herself has been referred to as . The puzzle Theresa of capitalist economy (Entine, 1996). Mrs Roddick once said, Id earlier promote homo rights, environmental concerns,...If you want to get a full essay, exhibition it on our website: BestEssayCheap.com

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