Mkt522 - Final Project

1.0 Executive Summary eGate Solutions Inc. (EGS) is preparing to launch a new onboard sales resolving power, the Onboard Travelers Shoppe employment (OTSA), into the well-established onboard retail foodstuff. The OTSA solution asserts unique state-of-the-art solutions that period competitors who offer onboard or mobile point of sale solutions do non offer. EGS is targeting the change of location diligence segment and can crossing into the change of location consumer market segment. EGS ordain take wages of new engineering advancements to form a new slick onboard sales shape for flight attendants, while alike placing more than control into the traveling consumers hands. 2.0 Situation Analysis Onboard retail POS solutions are a perpetual need for the travel pains and the traveling consumers. EGS is one of a few providers of onboard retail POS solution companies in the airline business. The competition is great from other onboard POS providers and is constantly increasing because of the ever-growing mobile POS providers. The discrimination with EGS new OTSA product and work is we have put nearly carful thought into creating a holistic approach to making the onboard pass easier for all segments of the traveling populace and the travel attendants onboard aircrafts and trains. 2.

1 Market Summary EGS market consists of the foresightful distance travel industry, such as airlines, cruise lines, and trains. In addition to the travel industry, EGS can also click the traveling consumers market segment. The freshman and main marketing digest for the first 18 months give be t he biggest customers, the airline industry u! sers. Thereafter, EGS will move into the growing the train industry and thus set about to move into the cruise line industry. Customers will be equal to(p) to select different packages that will have a modus operandi of different customer solutions such as line Management, come out of Sale Payment Systems, and Pre-boarding Ordering. In addition, the OTSA solution will also include integration...If you want to get a to the full essay, format it on our website: BestEssayCheap.com

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